Ready for some predictions to fire up your social media strategy in 2021? We bet you are!
2020 was a challenging time for businesses big and small, creators, influencers, and everyone in between.
So to help you get a head start on your social strategy for the new year, we’ve lined up our top predictions for the next 12 months (and beyond!):
Social Media Prediction #1: Video Content Will Reign Supreme
Video content, no matter the platform or format, is going to be big in 2021!
From Instagram Reels and TikTok to the original video giant YouTube, there are tons of opportunities to grow your audience and boost your engagement with video content.
The key to making video a success in 2021 is to strategically think about your audience and tap into them where they’re most comfortable.
you might want to think about TikTok. Or if you already have an active and engaged audience on Instagram, experimenting with IGTV videos or Reels could be your way to expand that reach.
If creating video content sounds overwhelming, know that more video content doesn’t have to mean more work. A lot of brands are cleverly repurposing video content from one platform to another.